Mulberry Handbags 2018 UK Online Sale, Cheap Mulberry Bags 2018 UK Outlet Online

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1st March 2018
by maggiechen
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Mulberry appoints new creative director

Sales to British luxury Mulberry recently announced that the vacant posts creative director for several days before finally settled, Celine design director Johnny Coca officially joined the Mulberry, Johnny Coca Celine served as the leather, footwear, accessories, jewelry and sun glasses series of chief designer, he will join Mulberry in July 8, 2015.

The former creative director of Mulberry, Emma Hill, resigned 18 months ago, and since then the position has been in vacancy. Emma Hill has designed Alexa and Del Ray series It bag for Mulberry to trigger a sales boom, creating a new era style of Mulberry. The upcoming Johnny Coca is an outstanding international luxury and fashion accessory designer, who has made remarkable achievements in Celine, Bally and LVMH group. Godfrey Davis, the president and chief executive of the Mulberry brand, said that Johnny Coca’s rich experience in international luxury design will help the company to open an era of innovation.

After the failure of Mulberry in recent years, the sales performance has declined continuously, and three profit early-warning has been issued in this year. The Johnny Coca signed the position of creative director, and the company’s share price has risen repeatedly. The market is generally optimistic and highly anticipating what kind of scene it brings for Mulberry.

1st March 2018
by maggiechen
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Special product from mulberry

To celebrate the Lunar New Year Chinese, the famous British leather brand Mulberry with its classic British made Willow series of removable envelope shaped bag for inspiration, especially the Chinese New Year Golden envelope for creation Chinese friends.

The global Mulberry store will provide customers with golden envelopes for use for red envelopes during the Chinese New Year.

Mulberry has launched a series of gorgeous red packages that echoed the Chinese Lunar New Year, including the classic Bayswater series, the new Bayswater Double Zip Tote series, the Alexa classic series and the retro Suffolk package.

Meanwhile, in order to celebrate the opening of Mulberry shops in Shanghai and the Chinese Lunar New Year, Mulberry will launch the Shanghai special edition postcard on the Mulberry.com on January 31st (Friday), which is co operating with Cereal tourism and photo magazines in the second tier cities.

1st March 2018
by maggiechen
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Latest mulberry Bayswater handbags

For more than 10 years, Bayswater has been deeply loved by Mulberry global customers. The new generation of Bayswater Buckle has larger capacity compared with the original design, while maintaining the original landmark details, including postman lock and leather decoration.

The internal adjustable metal buckle belt is moved to the outside of the bag, and is named Bayswater Buckle. It also provides a simpler way to adjust the belt.

This is a new style, the small size of the Small Bayswater Buckle was given the oak color, midnight blue, black, dark red, red poppy and indigo, in addition to the use of different texture of leather to create a special stripe version, with the mole gray and dark red and dark blue, dark green and red poppy and midnight blue two section three spell leather combination.

1st March 2018
by maggiechen
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Mulberry decided to cut the price of the product

As a world famous luxury leather goods brand, Mulberry has many big fans, in addition to like Sienna – Miller (Sienna Miller) and Kate Winslet (Kate Winslet) that there are many well-known actors, supermodel and first-line star had to select Mulberry as their luster. However, the high price is causing “as everyone knows, can afford” status.

Now the brand is to retain the loyal customer’s heart, and then decides to launch the product which is relative to the people. It has to be said that this major strategic adjustment is due to the pressure of two years’ contraction in brand profits and the fall of stock prices.

The former chief witness was the ten years from 2002 to 2012 Muberry brilliant CEO Godfrey Davis, now is selected as the company acting president, until you find the right candidate to succeed President. Former creative director Elmar – Hill (Emma Hill) left Mary last year for disagreement with other high-level opinions.

Although the situation facing the company is somewhat grim now, it is doubtless that the price reduction of products is the gospel of the people who love it, maybe it will have a wider consumer audience. Let us look forward to the magnificent transformation of Mulberry.

1st March 2018
by maggiechen
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Mulberry 2018 spring and summer show

Mulberry 2015 spring and summer series at Kensington Church Street for a static exhibition. The whole showroom is surrounded by flowers, the sweet fragrance of flowers and the easy music, the romantic and aesthetic atmosphere to the extreme.

The series was inspired by the English garden, prints the Larkspur, cornflower we carefully painted garden scenery. Silk, lace dress and sandals with a thick wood bottom stamp romantic goddess breath, if people see the summer sunshine in the garden with flowers of the innocent girl. And the appearance of the laser cutting leather and the shirt and jacket of the gardener uniforms makes the whole series more individual and casual.

This season’s accessories are more hard. Snakeskin pattern embossed, widely used in leather accessories, in contrast with the romantic pastoral style of clothing. In all the accessories, the most eye-catching is the British supermodel Cara Delevingne Tokebis designed for Mulberry bag series. The lion and the “made in England” from her tattoos, and bags on the camouflage pattern is also very fit for her funny funny personality, let Mulberry Girl style is more diverse and rich.

1st March 2018
by maggiechen
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Annual earnings of mulberry

Mulberry over the past year to clean up the former chief executive of Bruno Guillon stepped down in March 2014 after leaving the mess, the inherent route regression Mulberry brand in group chairman Godfrey Davis (under the leadership of the price range will focus on 500-1000 pounds), since the retail performance improved the new spring and summer 2015 in November last year after the listing, promote the annual retail revenue to achieve 1% growth.

According to non fashion Chinese network data, the group had 9% and 13% decline in retail and store sales in the first half of September 30, 2014. The data released by the group showed that the retail revenue and the same store sales increased by 9% and 7% respectively in the second half of the year, and the sales in the same store in the UK and the international market increased by 3% and 4% respectively. Although retail performance has increased, it has been offset by the decline of wholesale business, so Mulberry’s annual revenue decreased by 9.2% compared with the same period last year, from 163 million pounds in the 2014 fiscal year to 148 million pounds, which is in line with market expectations.

Mulberry suddenly appointed last month to join the group’s board in June 2014, and Lanvin Lang Wen, the former head, became the new chief executive. Thierry Andretta has started from April 7th. In addition, Mulberry’s creative director, C line former chief designer Johnny Coca accessories will also starting on July 8th.

1st March 2018
by maggiechen
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Mulberry wants to reshape its core brand strategy

Britain’s top leather brand Mulberry announced its latest financial report. By March 31st, the group lost 1 million 400 thousand pounds (about 2 million 200 thousand U.S. dollars), which was 29% down from wholesale business revenue, and sales fell 9% to 148 million 700 thousand pounds (about 227 million 900 thousand U.S. dollars). But with the boost of new stores, retail sales rose by 1%.

The group said in a statement that the total retail sales rose 17% at the beginning of the new year, up 15% compared with last year’s sales. In addition, the number of sales increased by 15%, accounting for 12% of the sales of the group. It is understood that Mulberry has recently adjusted its price system, mainly for handbags and accessories series, in order to win back its core customers, the cost control is between 500 pounds to 1000 pounds (about 775 to 1550 dollars), of which leather products sales account for more than 90% of sales.

In the future, the group will plan to adjust the price points of footwear and clothing series handbags to make the series “more related” to the core customers of the group. As a result of the listing of new products in November, retail sales have seen positive progress, which is the role of adjusting product pricing strategy in the first half of the year. During this period, the group has opened four new international straight shops and a franchise store.

1st March 2018
by maggiechen
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Mulberry sold well after price reduction

The latest results from Mulberry showed that in 2014, the total revenue of the company was 149 million pounds, and the total income was 164 million last year.

Previously, former CEO Bruno Guilloni wanted to develop the high-end market for Mulberry, with a top price of up to 5500 pounds and a poor result. Bruno Guilloni left, Mulberry decided to hand back to the core product price, users in britain.

“Last year, the board of directors for the handbag price strategy has been slightly achievement.” Thierry Andretta, chief executive of Mulberry, said, “we want to strengthen Mulberry’s position in Britain and pursue sales increase in the international market. Now, we want to focus on the value of the luxury brand and its English taste to make more consumers around the world feel.

Briefly, Mulberry found that as long as the price adjustment for handbags to $500-1000 price range, handbags sell better. Before, Mulberry handbag prices are more than 1100 pounds. After the price adjustment of Mulberry handbags accounted for about 66% of the total number of products in the same period last year, the proportion is 45%.

The pricing strategy seems to be effective. This year, Mulberry retail sales have increased by 1% to 110 million pounds. The obvious change we can see is that in the first half of this year, the sales volume of the company decreased by 9%, but the sales volume of the company increased by 9% in the second half of the year after the adjustment of the competitor’s package products.

1st March 2018
by maggiechen
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Mulberry has made high sales in new year

Sales began to recover last year after the company changed its former CEOBrunoGuillon strategy for more high-end brands. Guillon left last year, and last April was ThierryAndretta as CEO, who worked at Lanvin and LVMH. In addition, the famous French luxury brand Celine leather goods and accessories director JohnnyCoca will be the official director of the Mulberry next month.

GodfreyDavis, chairman of the board of directors of Mulberry (below), mentioned the company’s newly launched handbags Cara, Tessie and Alice. “The company has done a good job in products. The handbags we launched are consumer favorite styles.”

The chairman of the board of directors, Davis, said, “the price of Mulberry seems to be in line with the psychological expectations of consumers. This is also one of the factors driving sales growth. Mulberry has launched a lot of handbags priced at 500-1000 pounds.”

Davis says another factor that drives the growth of Mulberry is its investment in digital technology – consumers can go online and go to the store. For Mulberry, the increase in the use of a single order user on a smartphone means that it is not necessary for the company to run as many stores as before.

1st March 2018
by maggiechen
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Celine designer has joined mulberry

Founded in 1971, Mulberry is a British luxury leather and fashion brand, designed and created leather goods, clothing, shoe track and travel goods. Its design headquarters is located in London, its production base is adjacent to Bath and is located in the Somerset area. The brand is committed to manufacturing in the UK, with two UK – The Rookery and The Willows, with nearly 700 skilled craftsmen and apprentices based. Mulberry is the largest manufacturer of luxury leather goods in the UK, with a turnover of 164 million and 122 specialized stores around the world.

Coca was born in Seville of the Spanish family in Paris, Des Beaux-Arts e Cole and e Cole Boulle learning art, architecture and design, is currently a teacher in central Saint Martin. He said his inspiration came from his passion for fashion, design, art, architecture, film and music.

Coca, a master of multilingual languages, worked at the accessories Department of Bally and Louis Vuitton, which was joined after 18 months of turbulence in Mulberry. He is now in charge of all the Mulberry series, including the garment, and will report to the Davis. Coca says it plans to continue Mulberry’s tradition of encouraging new young people to help build the next generation of brands.