Mulberry over the past year to clean up the former chief executive of Bruno Guillon stepped down in March 2014 after leaving the mess, the inherent route regression Mulberry brand in group chairman Godfrey Davis (under the leadership of the price range will focus on 500-1000 pounds), since the retail performance improved the new spring and summer 2015 in November last year after the listing, promote the annual retail revenue to achieve 1% growth.
According to non fashion Chinese network data, the group had 9% and 13% decline in retail and store sales in the first half of September 30, 2014. The data released by the group showed that the retail revenue and the same store sales increased by 9% and 7% respectively in the second half of the year, and the sales in the same store in the UK and the international market increased by 3% and 4% respectively. Although retail performance has increased, it has been offset by the decline of wholesale business, so Mulberry’s annual revenue decreased by 9.2% compared with the same period last year, from 163 million pounds in the 2014 fiscal year to 148 million pounds, which is in line with market expectations.
Mulberry suddenly appointed last month to join the group’s board in June 2014, and Lanvin Lang Wen, the former head, became the new chief executive. Thierry Andretta has started from April 7th. In addition, Mulberry’s creative director, C line former chief designer Johnny Coca accessories will also starting on July 8th.