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Mulberry will continue to push the “global luxury brand strategy”

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Retail channel sales increased 2% to 56 million 600 thousand pounds compared with the same period last year, the retail channel sales fell 1% compared with the same period last year, wholesale channel sales decreased 6% to 18 million pounds compared with the same period, the sales of global digital channels increased 3% to 10 million 700 thousand pounds, accounting for 14% of the group’s total sales.

Thierry Andretta, the chief executive, said: “the promotion of full price product sales has brought good results, and the brand new design is also welcomed by the customers.” He also stressed that the Amberley handbag just launched in June was a great success.

Thierry Andretta, a global luxury brand strategy, says the company is implementing the strategy of developing Mulberry as a “global luxury brand”.

For Mulberry, the development of the international market has always been their primary goal. At present, local retail sales in the UK account for 60% of Mulberry’s total retail sales.

In April, Mulberry and its major shareholder Challice Limited established a new company Mulberry (Asia) Limited, which is responsible for the brand’s business in Hongkong, mainland China and Taiwan, which means that Mulberry directly controls the business in Asia.

In July, the agreement between Mulberry and Onward Global Fashion Co (OGF) signed a business in Japan also had a positive impact on international business. After four new stores in the region, there are now five stores that have been put into operation.

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