Mulberry Handbags 2019 UK Online Sale, Cheap Mulberry Bags 2019 UK Outlet Online

Mulberry UK Store

1st March 2018
by maggiechen
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Mulberry new CEO candidate was selected

Mulberry’s protracted CEO search has finally come to an end. The British leather brand days before the formal appointment of Thierry Andretta as chief executive of the company, and will be in April 7th this year formal entry.

Thierry Andretta has worked as an executive in Moschino, Kai Yun group, LVMH and other luxury brands, and his last job is executive director of French fashion house Lanvin. The establishment of the Lanvin children’s wear series and the expansion of the accessories line are all the achievements in the Andretta. After working for 5 years at Lanvin, Andretta left the company in April 2014.

The Mulberry listed in the UK is held by Christina Ong and Ong Beng Seng, a billionaire Singaporean couple holding 56% shares. They succeeded in transforming it from a niche brand to a listed company, but the biggest mistake is probably that in 2011, Bruno Guillon was excavated from Hermes to become CEO of the company, trying to clone a new Hermes.

28th February 2018
by maggiechen
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Mulberry cooperates with its major Singaporean shareholders to establish Asian branch

The British Light pocket handbag manufacturer Mulberry and its major shareholder Challice Limited have established a new company Mulberry (Asia) Limited, which is responsible for the group’s business in Hongkong, mainland China and Taiwan. The company will open its business in Hongkong on April 3rd (next Monday), and set up a subsidiary in the mainland and set up a branch in Taiwan. The mainland and Taiwan subsidiaries and branches will be put into operation this year after the relevant business licenses are issued.

With the establishment of the new company, Mulberry will also increase its marketing investment to the North Asian market. In addition to local marketing activities, Mulberry plans to invest about 3 million pounds in the next two years.

Mulberry will open four stores in the Greater China region (Hongkong and Taiwan, 2, 1), which will be the first opened a new store in Shanghai, Hongkong and Beijing’s existing stores will be relocated. In addition, the group will launch the official Chinese Web site to build a wholesale and multi-channel sales network.

The purpose of this new company is not only to increase the sales of the brand in the Greater China, but also to enhance the reputation of the brand in China. CEO Thierry Andretta, the group, says it is expected to gain significant growth opportunities in the region.

28th February 2018
by maggiechen
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Mulberry formally joined the fashion show reform

British Light luxury handbag maker Mulberry said on Friday, in September this year will be held in London and Paris only invited the media and buyers in spring 2018 series of closed door conference, and the conference officially in the series will be held at London Fashion Week in February next year, after the show can immediately buy new show. This will dramatically shorten the shelf cycle of the garment, which Mulberry calls “a global consumer experience”.

This sales model is similar to the British luxury brand Burberry. Burberry is the pioneer that show that buy mode, last February in the London Fashion week launched the first “show that buy fashion show, a big show after the clothing has been synchronized shelves in the store, the convenience of customers to buy (see” Hua Lizhi “Burberry” that show off: buy “wave, cutting-edge designer brand heavy-hearted).

“We have been working on providing a real, open way of life,” said Thierry Andretta, chief executive of Mulberry. This change allows us to continue to deepen interaction and contact with consumers. ”

He added that Mulberry’s “retail oriented multi-channel business” enables the brand to launch various products at the same time in the world to meet the growing consumption demand.

28th February 2018
by maggiechen
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Mulberry spring boutique bag

Everyone in Mulberry’s bag is loved and touted, and this is undisputed! But among the Mulberry popular products, two bags have become the classic of this season. The two most influential bloggers in China recently were invited to the Mulberry London exhibition hall, face-to-face with this season’s masterpiece Johnny Coca, which is part of the 2017 #BestofBritishLuxury activities. So, what kind of bag do they like best? Let’s see it together!

Both Hollywood actresses and royal princesses, they all like to carry a Mulberry bag. In Mulberry this season, there are two special bags that stand out because of their unique charm: the iconic MulberryBayswater and its sister Pembroke. In the spring of 2017, Mulberry creative director Johnny Coca upgraded the Bayswater bag style of the classic zipper series, and incorporated the streak elements of the college style into the zipper Bayswater and Pembroke.

Trying to change the popular elements of Mulberry Bayswater is always risky, but Coca creates the perfect new Bayswater series with clean lines. He showed the 17 year spring zipper Bayswater hand to Xu Fengli and Paris, the series of multifunctional zipper features, with the iconic Mulberry bag lock, a variety of colors to choose from, including all-match deep red color, black, brown, oak and red flame, and luxurious snakeskin and calfskin styles. The trumpet zipper Bayswater’s color is vivid and dynamic, including porcelain blue, bright orange and some neutral colors, with a detachable shoulder strap.

28th February 2018
by maggiechen
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Mulberry will focus on the Chinese market

According to the latest annual financial report released by Mulberry, its sales increased by 7.8% to 181 million pounds in the 12 months ended March 31st, the gross profit margin declined to 61.6% compared with the previous fiscal year, and net profit surged 86% to 5 million pounds.

The brand said that although the net profit has increased significantly, sales growth has slowed down compared with before. However, the brand expects its expansion in Asia and the launch of new products will promote the growth of the new fiscal year.

During the period, sales of Mulberry, including electricity providers, increased by 8% to 128 million pounds compared with the same period last year. After the launch of the Chinese and Korean version of Mulberry website, the sales of e-commerce channels increased by 19%, while wholesale channel sales increased 7% to 39 million 800 thousand pounds compared with the previous year.

By region, Mulberry is benefiting from the British home market, and the tourism recovery has been caused by the weakness of the pound. Retail sales have increased by 10% to 107 million pounds, and retail sales in other parts of the world have increased by 1% to 21 million 500 thousand pounds.

It is noteworthy that Mulberry has been working with its main controlling shareholder, Christina Ong, to set up a new company Mulberry (Asia) Limited, which is mainly responsible for the group’s operations in Hongkong, mainland China and Taiwan. The Christina Ong partners will own 40% of the company’s shares. The company has opened its business in Hongkong in April 3rd and has branches in the mainland and Taiwan.

28th February 2018
by maggiechen
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Mulberry will continue to push the “global luxury brand strategy”

Retail channel sales increased 2% to 56 million 600 thousand pounds compared with the same period last year, the retail channel sales fell 1% compared with the same period last year, wholesale channel sales decreased 6% to 18 million pounds compared with the same period, the sales of global digital channels increased 3% to 10 million 700 thousand pounds, accounting for 14% of the group’s total sales.

Thierry Andretta, the chief executive, said: “the promotion of full price product sales has brought good results, and the brand new design is also welcomed by the customers.” He also stressed that the Amberley handbag just launched in June was a great success.

Thierry Andretta, a global luxury brand strategy, says the company is implementing the strategy of developing Mulberry as a “global luxury brand”.

For Mulberry, the development of the international market has always been their primary goal. At present, local retail sales in the UK account for 60% of Mulberry’s total retail sales.

In April, Mulberry and its major shareholder Challice Limited established a new company Mulberry (Asia) Limited, which is responsible for the brand’s business in Hongkong, mainland China and Taiwan, which means that Mulberry directly controls the business in Asia.

In July, the agreement between Mulberry and Onward Global Fashion Co (OGF) signed a business in Japan also had a positive impact on international business. After four new stores in the region, there are now five stores that have been put into operation.

28th February 2018
by maggiechen
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Mulberry puts more and more emphasize on the Asian market

Zara parent company of the third quarter decline in gross margin will be $500 million sale of 16 stores; in the nine months ended at the end of October, Inditex group’s net profit rose 6% to 2 billion 340 million euros, compared to 9% in the same period last year has slowed sharply, sales rose nearly 10% to 17 billion 960 million euros, are in line with Wall Street expectations, gross margin fell further to 57.4%. At the end of the report, the number of new Inditex stores in 52 markets around the world was 212, with a total of 7504 stores.

Zara has signed a total of 16 stores in Spain and Portugal sold the leaseback agreement with the buyer, the agreement is expected to reach US $472 million gross. It is said that the main purpose of the sale is to invest more money in expanding the online business of Zara in the Spanish region. At present, the speed of e-commerce development in Spain is lagging behind the European average, with a market share of only 3% and 8% in Europe as a whole. But analysts say it also means that the space for Spain will be bigger, which is expected to reach 18% in 2021.

Since the beginning of this year, the British luxury brand Mulberry has focused its attention on the Asian market, set up joint ventures in China and Japan, opened new stores in Shanghai and Hongkong, and further optimized the e-commerce business. In Europe and North America, the focus of Mulberry’s development is to increase the conversion rate of existing stores and expand new stores at the same time as the refurbishment.

In the six months ended September 30th, the sales of British luxury brand Mulberry was 74 million 600 thousand, compared with the same period last year, and the loss expanded to 348 million pounds from 342 million a year ago. Thierry Andretta, the chief executive, said that although the brand’s growth in the UK’s local market is weak, sales in the international market have recorded a 8% increase. At the same time, Mulberry is concentrating on promoting the sales of its positive commodity, reducing the frequency and range of sales promotion.

28th February 2018
by maggiechen
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Mulberry did not sell well in UK

Over the past two years the group lowered the price back to 500-1000 pounds of “light luxury” after the level of performance has stabilized, is to stimulate growth in the Asian market expansion, this year in Chinese and Japan established a joint venture company, and has been in Shanghai and Hongkong opened a new store.

In half of the fiscal year 2017 in September 30th as Mulberry Group, PLC Mai baoruitong’s retail sales year-on-year growth of 2% to 56 million 600 thousand pounds, but same store sales fell 1%, accounting for more than 60% of the UK group sales recorded a 1% decline, the international market fell 3%. Wholesale sales were reduced by 6% to 18 million on the same year. The group sold a total of 74 million 576 thousand pounds, almost 74 million 505 thousand in the same period last year, while the Barclay PLC Barclays Bank is expected to grow by 3.9%.

But in the second half of the fiscal year ended December 2nd, retail same store sales recovery rose 1%, but the British native to recorded a decline of 1%, mainly because of the needs of the local soft offset continued growth in visitor spending; the international market has benefited from customers on the new series of continuing and increased 12%.

CEO Thierry Andretta said in a conference call after the earnings of foreign visitors in London a vibrant, good trend unabated, the brand is also taking advantage of centralized price to promote sales of products, reduce the discount. The joint-venture business in Japan has been showing initial signs of success. The group has already opened 5 stores, and China’s expansion will be gradual at the specific location, and online business will also push ahead. The European and North American markets focus on improving the productivity of existing stores, while at the same time strategically refurbishing the store network and maintaining a limited expansion of new stores.

28th February 2018
by maggiechen
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British Mulberry enlarges the Asian market

Sales of Mulberry were 74 million 600 thousand, of which retail sales, including digital business, grew by 2%, although overall sales fell 1% over the same period. The company’s global digital business has grown by 3% to 10 million 700 thousand pounds, accounting for 14% of its total revenue. Although the growth of the local market in the UK is weak, Mulberry international market sales have increased by 8%.

It is reported that Mulberry is now trying to expand in the Asian market to stimulate growth. This year, it has set up a joint venture in China and Japan, and has opened a new store in Shanghai and Hongkong. “We want to become a more international luxury brand.” Company president Thierry Andretta said, “we do not discount sales strategy also achieved good results and illustrate our new design by customers welcome. For example, the Amberley package issued in July this year became a best seller as soon as it was listed.

“It is reported that Mulberry is currently concentrating on the promotion of the sales of positive products, reducing discounts. In each country market, the Japanese joint venture business shown tentative signs of success, the group has opened 5 stores in the local market; Chinese expansion is step by step, online business will be strengthened; the key markets in Europe and North America is the production upgrade existing stores, at the same time strategically refurbished store network, maintain store expansion limited.

28th February 2018
by maggiechen
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Mulberry will further optimize the online business

Since the beginning of this year, the British luxury brand Mulberry has focused its attention on the Asian market, set up joint ventures in China and Japan, opened new stores in Shanghai and Hongkong, and further optimized online businesses.

In Europe and North America, the focus of development is to improve the conversion rate of existing stores and expand new stores at the same time as the refurbishment. At the beginning of last December, and the largest shareholder of Challice Mulberry Co. Ltd. was founded in Mulberry (Asia) Limited company, is mainly responsible for the mainland, Hongkong, Taiwan and other Chinese in the Greater China region of business development, and will open 4 stores in China, improve online and offline full channel network. Mulberry invested 2 million pounds to control Mulberry (Asia) Co., Ltd. 60% of the share capital, and estimated that the new company would lose money in the first two years of its establishment, and it will be profitable in third years.

At the same time, Mulberry has invested about 3 million pounds in marketing in Asia. In July this year, Mulberry decided to upgrade with the Japanese fashion retailer Onward Holdings Co.Ltd. en Jawad retailers group cooperation, and the latter’s Onward Global Fashion Co.Ltd. shares accounted for half of the establishment of the joint venture company Mulberry Japan Co., to replace the original distribution agreement.