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28th February 2018
by maggiechen
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Mulberry will be building a distribution center in China this year

Mulberry, a British leather brand, has recently said it will set up distribution centers in China in 2018 to expand business and speed up delivery. About 55% of the brand’s products are made by two factories in Western England, and production bases in Italy and Spain in the future. Thierry Andretta, CEO, said that in addition to accelerating overseas sales expansion, the brand will also attract more young consumers by updating product design and marketing strategies.

It is reported that since last year, Mulberry began to focus its attention on the Asian market, set up joint ventures in China and Japan, and opened new stores in Shanghai and Hongkong to further optimize online businesses. In Europe and North America, the focus of development is to improve the conversion rate of existing stores and expand new stores at the same time as the refurbishment.

At the beginning of December 2016, Mulberry and the largest shareholder of Challice Mulberry Co. Ltd (Asia) Limited company, is mainly responsible for the mainland, Hongkong, Taiwan and other Chinese in the Greater China region of business development, and will open 4 stores in China, improve online and offline full channel network. Mulberry invested 2 million pounds to control Mulberry (Asia) Co., Ltd. 60% of the share capital, and estimated that the new company would lose money in the first two years of its establishment, and it will be profitable in third years.

Last July, Mulberry decided to upgrade with the Japanese fashion retailer Onward Holdings Co.Ltd. en Jawad retailers group cooperation, and the latter’s Onward Global Fashion Co.Ltd. shares accounted for half of the establishment of the joint venture company Mulberry Japan Co., to replace the original distribution agreement. The Tokyo based Mulberry Japan Co. will begin from the end of operation, the Mulberry brand in Japan, e-commerce retail and wholesale distribution, Mulberry Group PLC Mai baoruitong will invest 2 million 800 thousand pounds.

28th February 2018
by maggiechen
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Mulberry insists on “Made in Britain”

The leather goods produced by Mulberry in two manufacturing plants in Western England account for 55% of the total business. Although Mulberry continues to expand overseas, Britain is still its largest market. Thierry Andretta said: “after the British referendum in 2016, the exchange rate of the pound against other currencies began to weaken.

The cost of imported raw materials, such as the leather of the Italy factory, is rising. Our cooperation with each supplier is closely related to the exchange rate of the euro or US dollar. This is always a challenge for us, because we still promise to control the price of 2/3 of our products under 995 pounds. ” In 2015, Mulberry, famous for its high quality leather handbags, tried to brand the high-end luxury line, and launched the handbag that cost more than 1000 pounds, but eventually led to a series of earnings warning.

Since then, the former Italy luxury jewelry brand Buccellati CEO Thierry Andretta joined the company, allowing the brand to return to light luxury positioning and win back customers. In the 2015 fiscal year, half of the year got rid of the loss and returned to profit. At present, about 75% leather goods of Mulberry are lower than 1000 pounds or even lower. Most of the handbags of Mulberry are made in Britain. They inherit the traditional skills of British leather artisans. They are loved by celebrities such as Prince Harry’s fiancee Meghan Markle. In addition to Britain, the production sites of Mulberry include Italy and Spain.